For immediate release                                                          Contact: John Flynn
March 20, 2006                                                                      jtflynn@pacbell.net
                                                                                                         (415) 664-4099

NEW BOOK AIMS TO BOOST DIETING PERFORMANCE
WITH DOSES OF HUMOR

     SAN FRANCISCO – According to the National Institutes of Health, nearly two-thirds of U.S. adults are overweight while close to one-third are declared obese. The fact that Americans spend over $33 billion annually on weight-loss products and services indicates that they are actively searching for solutions. With the abundance of diet books and weight-loss programs currently on the market, one might wonder why the obesity epidemic is growing rather than shrinking. Clearly, this is no laughing matter. Or is it?

     A newly released book, Heavy Lettuce: Adventures of a Journeyman Dieter, by Johnny T. Flynn, uses humor as a tool for exploring the absurd behaviors and dysfunctional mindsets of ordinary dieters. In this book, Johnny highlights his own imperfections, foibles, failures and disastrous plans of action to help readers see themselves and their own actions in a different and more humorous light. According to Johnny, “People relate to ideas much better if they can see the humor in them. If dieters learn to see what is comical in their own choices and actions, they gain a higher level of awareness about themselves, and that makes all the difference in the world when it comes to losing weight.”

     Lightening up his own view of himself and his problems helped him deal with the rigors of dieting. He has lost over 50 pounds, and has now adjusted to life as a thinner person. “I would probably gain all the weight back if I lost my sense of humor,” says Johnny, “and I challenge myself, each day, to find the humor in my mistakes and failures so that I will not repeat them.”

     Heavy Lettuce: Adventures of a Journeyman Dieter, published by Sunset Avenue Publishers, is available in a paperback version for $14.95. ISBN: 0976352516, 224 pp. Publication date: March 20, 2006. To order copies, visit’s Johnny’s website at www.heavylettuce.com. Copies are also available at Amazon.com. For media review copies, email: Johnny@heavylettuce.com.

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